8 Marketing Challenges for Small Businesses
What the Statistics Say: AI Chatbots Impact on Small Business
June 29, 2024
- Did you know that 80% of people have interacted with a chatbot at some point?
- AI chatbots are quickly finding a significant place in the operations of small businesses.
- In the B2B sector, 58% of companies actively utilize chatbots.
- In the B2C domain, 42% of companies use chatbots.
- If you aren’t using an AI chatbot for your small business, you might be missing out.
- Of course, not every business needs a chatbot. But if you have ascertained that you need chatbot development, it is best to explore the various use cases of chatbots in your business
3 Ways Chatbots Boost Productivity for Small Businesses
Chatbots, powered by artificial intelligence, have become versatile assets for small businesses, offering efficiency in various areas. Among the myriad applications, three specific use cases stand out, making a profound impact on business productivity.
Let’s explore them below.
1. Sales & Marketing
Sales and Marketing are two of the toughest tasks for small businesses. Competition is high and resources are limited. That’s where AI chatbots can come in and make a big difference for small businesses.
AI chatbot can help by finding the right potential customers and making it easier for them to learn about your products/services. In fact, 55% of businesses use chatbots for effective lead generation.
Also, chatbots are likely to help businesses generate over $100 billion in eCommerce transactions.
2. Customer Service
For small businesses, giving good customer service is extremely important. AI chatbots are like friendly helpers that businesses can use to talk to customers all the time.
Right now, 23% of customer service companies use such chatbots to make customer service better.
This can not only help your business save money, by reducing the customer service cost by up to 30%, but it also makes customers happy with quick responses and faster query resolution.
3. Human Resources
In the HR (Human Resources) part of a business, AI chatbots are changing how small businesses welcome new employees and share information.
These chatbots make it easier for new people to get used to the company.
A lot of HR leaders (66%) think employees are comfortable in using chatbots to get information about company rules.
What’s more interesting is that 73% of candidates who talk to HR chatbots can’t tell if they’re talking to a human or a bot. This means that chatbots are making work smoother for small businesses, saving time and making the workplace more modern and cool.
At Humalogy, we want every small business owner to leverage AI and step on to the growth pedestal. Let us help your team become more efficient and help you grow your organization! To get started today or if you would like to learn more, visit humalogy.ai , or email us at info@humalogy.ai to contact our team.
#HumalogyAI #SmallBusiness #MarketingAutomation #DigitalMarketing #ChatbotAssistant
