AI for Social Media to Boost your Campaigns

June 26, 2024

Have you ever wondered how Artificial Intelligence transforms our daily lives? From voice generation to medical diagnoses, AI is increasingly becoming ubiquitous in our society. Marketing and social media are popular domains where AI is bringing in a lot of changes. AI for the social media market is expected to grow at a CAGR of 28.77% by 2028. Let’s explore the latest trends and breakthroughs in AI and how they are reshaping our world.

Importance of AI in Social Media:

Increase automated social media engagement
Discovering new audiences and trends
Identifying potential customers with the exact same demand to meet the requirements of both parties
Automatically creating the social media content
Increasing its reach to the target audience
Update and reformat the content for different channels without human intervention.
Target desired audience to regulate the expenditure
Image recognition for insights into a behavioral pattern.
Benefits of Artificial Intelligence for Social Media

Artificial Intelligence serves the following benefits for social media:

Accelerates revenue
Reduces investments
Content optimization
Analyzes sentiments
Increases security
Enhances user experience
Interaction via AI-powered chatbots

Applications of Artificial Intelligence in Social Media

Recognizing the power of AI for accelerated performance, different well-known social media platforms have opted for AI integrations, including:

Twitter: The AI incorporation performs functions like creating thumbnails from images, answering comments and tweeting.
Linkedin: A professional platform, Linkedin connects employers and employees who match the job perfectly. It can focus on the candidates actively seeking generalized or specific job roles.
Instagram: The platform’s AI algorithm can easily find the desired content. Simple likes, comments and following different pages provide similar content.

Facebook, Pinterest and more.

Content Creation and Curation

AI Content creation is among the most beneficial and intriguing methods of reaching and creating automated social media engagement among the audience. Increasing the information and connecting with target individuals becomes easy. AI further betters the result through the following:

1. Automated Content Generation

Attractive and more audience-preferred content creation is easy through Artificial intelligence. Besides content creation and optimization for updates, AI can bulk schedule and generate desired content within a few minutes. The content can be image or audio based with well-researched aspects. Moreover, it generates new ideas or provides outlines based on keyword research.

2. Image and Video Recognition

Image and video recognition are the best methods to understand the brand’s familiarity and usage through pictures and videos on social media. By understanding the metrics and services, the brands can evaluate the consumer’s behavior, expectations and usage. Image and video recognition is a step ahead of social media listening and monitoring.

3. Content Personalization

AI-powered social media marketing will be more engaging for the customers. It is based on the personalized requirements of a customer. Understanding preferences and interests help provide precise requirements to the customer, saving them time

Customer Service and Support

It is a communication channel between customers and the brand. Misinterpretation or poor customer service in this aspect will mostly result in loss of customers. A better and more precise approach is possible through AI incorporation into customer service and support, eventually leading to social media automation.

1. Chatbots and Virtual Assistants

The 24*7 possibility to interact and get queries resolved is a great but impractical idea for the company’s human-based service and cost aspect. The AI chatbots and virtual assistants can better understand humans’ sentiments and speech and respond to solve issues. The introduction of Alexa and Siri are common examples of virtual assistants providing the best service and social media automation.

2. Automated Responses and Ticket Routing

The customer request or complaint might need to be handled by someone with expertise in the topic. The same is possible through automated responses and ticket routing, which eases direct and immediate connection with the correct individual in the company. Transferring the call to understanding the issue among different service providers would be a frustrating alternative.

3. Social CRM Integration

CRM, or customer relationship management, connects businesses and customers on social media. Intelligent social media management helps better relationships between the two parties due to the quality of service the brand offers. The latter is possible through a better understanding of requirements through interaction and available data.

Advantages of Artificial Intelligence for Social Media

The applications of AI in social media have provided proven advantages. The same are enlisted below:

1. Enhanced Customer Experience

The AI helps interpret customers’ demands, likes and dislikes without interfering or interacting. This eliminates exhaustion and irrelevant expressions. The social and behavioral data allows insights into the customer’s needs with reliable accuracy. The information also enlightens brands about customers’ psychology, further helping provide targeted products or services. The predictive analysis further allows for meeting the customer’s requirements and serving them first.

2. Improved Marketing Efficiency and Effectiveness

It is possible through the automation of tedious and repetitive tasks, and AI can help curate personalized experiences through private communication. The pattern and trend identification, people’s participation, and liking or disliking about the same further enhance marketing efficiency and effectiveness. The AI can also identify preferred channels for advertising, window shopping, and buying goods to increase efficiency. Thus, social media automation benefits both parties: customers and brands.

3. Increased Engagement and Brand Loyalty

Increased automated social media engagement of a brand occurs through delivering the quality customers desire. The same is likely supposed to provide brand loyalty and attract new customers through personal customer communication. AI helps increase engagement by clarifying the customer’s requirements and preferences. The dislikes can be further evaluated to understand the personalized or generalized choices of negativity against a certain feature or item.

4. Better Risk Management and Crisis Response

The AI-based crisis response database is designed to identify victim, accidental and intentional clusters and the different possibilities of crisis response which are denied, diminished, rebuilt and bolstered. The algorithm contains enough information to identify or compare the present situation with previous data and act accordingly for intelligent social media management. The involved parameters are brand reputation, crisis timespan, audience reaction and multiple other factors.

5. Data-Driven Insights and Decision Making

The accuracy and reliability of data concerning different aspects like increasing revenue, controlling expenditure and enhancing the customer experience are better than human-generated and interpreted data. These are among the prime factors responsible for decision-making; hence, AI-based analytics enhances performance.

At Humalogy, we believe that the benefits of AI should not be limited to the top 1%. We want every small business owner to leverage AI and step on to the growth pedestal. Let us help your team become more efficient and help you grow your organization! To get started today or if you would like to learn more, visit humalogy.ai , or email us at info@humalogy.ai to contact our team.

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