Utilizing AI for Small Business Marketing

AI enables the automation of various manual tasks thereby improving the overall efficiency and effectiveness of business processes.

1. Content Creation

This remains fundamental to any organization. Be it drafting product description, email copies, blog posts or social media posts, small businesses often come across the challenges of drafting, editing and delivering the right content at the right time.

Nowadays, digital agencies are also moving towards combining human expertise with AI for sales and marketing. This helps in creating the content that is tailored to the clients’ specific needs and preferences.

Various AI-powered content creation tools are available such as Jasper.ai, Copy.ai etc. These tools come to the rescue by generating high-quality content quickly and efficiently. Marketers can create long form grammatically correct copies within a few minutes.

2. Email Marketing

Studies show that marketers who utilize AI for email personalization are likely to get an increase in the revenue by 41%, and CTR by 13.44% respectively.

Small businesses can also harness the power of AI tools to generate great marketing messages for delivering across digital customer journeys. You can incorporate a tailor made strategy that suits your target audience by analyzing the customer interactions via email open rates, click-through rates etc.

The tech based B2B companies can also use AI email marketing tools for improving the email campaigns. The marketers can create and optimize subject lines and email copies based on customer behavior.

AI can source content for you from different online sources, then choose which articles to include in your newsletter. Quick trial and testing enables one to send more effective email campaigns.

3. Video Marketing

When it comes to marketing your brand via videos, a lot of factors come into picture such as storytelling, content, portrayal, depiction etc.

There are various tools available which help in captivating the audience with various methods such as text-to-speech generation, animations, realistic AI voices and many more. Hence, video marketers can create more engaging and relatable video content that conveys the brand idea in an appealing manner. Let’s take for example, a small fitness studio can use an AI- tool for creating personalized workout videos for their customers, based on the fitness goals and preferences.

4. Ad Targeting

Ads consume huge amounts of money but when you’ve a limited budget at hand, then this is something you’ve to be very careful with. The objective remains the same to maximize ROI.

The ad targeting AI tools help in targeting customers who have the most likelihood of conversions as per the browsing data and purchasing history.

It creates different variations of Ads, including display ads, social media ads and video ads in a matter of minutes and drives conversions. The automated optimization and real-time adjustments to add elements like headlines, images, and CTAs further improves the performance and streamlines the ad creation process altogether.

5. Customer Relationship Management

Addressing the pain-points of your customers and nurturing the relationship at every stage is crucial for any small business. The AI tools provide a deeper analysis into customer insights, like what is the personality type, what are the behavioral patterns, which group of customers is engaging more online, and what kind of content is driving more conversions and so on and so forth!

“By utilizing machine learning and AI to monitor and evaluate multiple metrics, businesses can optimize their marketing strategies and improve customer engagement,” says Ankush Goyal, Head of Digital Marketing at Coding Ninjas.

A small software company can incorporate chatbots and conversational AIs like verloop.io. It acts as a 24/7 digital assistant and helps you in standardizing messages and providing conversational support services. Hence, you can convert a lead into a loyal customer.

The AI tools aid you in tracking the customer journey from the beginning to the end. You can track customer interactions across multiple channels, such as email, website and other social media channels. Using this information, you can resolve issues quickly and provide personalized support and services.

Overall, you can reduce costs, scale engagement and increase sales.

6. SEO (Search engine optimization)

AI tools enable you to improve visibility in search results. How? You must be wondering, right! With the help of content optimization AI tools like frase.io, you can ensure that your website ranks higher in user search queries. Furthermore, the marketers can track content performance, analyze the data in real time and take necessary measures for better results.

A small restaurant can also use an AI-powered voice search optimization tool to optimize their website and local listings for voice search queries, such as “find an Italian restaurant near me.”

7. Automated Social Media Marketing

“Brand marketing these days is dependent on Instagram and YouTube, and both these platforms are continuously evolving in terms of algorithms and trends. If any AI tool can analyze the content before it is out and give recommendations, what’s better than that?.

Given that small businesses have to make the most out of the limited resources, AI tools help in saving both time and efforts. AI-powered tools can automate social media marketing tasks such as creating, designing and scheduling posts. Furthermore, the marketers can analyze the audience engagement and measure performance using different metrics.

Using AI powered marketing tools, social media management apps and platforms, a small retailer can also promote the products on multiple social media platforms easily. One can schedule the posts, track engagement and use the analysis to optimize future social media campaigns.

SMB’s are turning to AI powered solutions for simplifying and automating tasks, gaining customer insights, and engaging with customers in a targeted manner.

Businesses can consistently improve their marketing strategies and save considerable amounts of time and resources by leveraging AI tools and platforms. Ultimately, this leads to enhanced customer experience which in turn results in more engagement and conversions. Following up with leads, make accounting efficient as well.