Best Practices for Implementing AI Marketing Tools in Small Businesses

At Humalogy.ai we are leveraging the power of AI to bring these tools to small businesses. To maximize the effectiveness of any AI marketing tool, it can be helpful to think of it like any other process or technology being introduced to the business.   Here are some steps to consider when implementing AI marketing tools.

1. Assess current processes – Identify areas or systems that could benefit from automation or increased efficiency through use of AI.

2. Do your research – As there are many different tools available, comparative research on features and pricing can be helpful to ensure you are choosing the right one for the desired application and outcome. It’s also important to check that the tool can be integrated with current systems and scaled according to the needs of the business as it grows.

3. Give your team a heads-up – Let any relevant team members know in advance that you’re introducing the tool, and provide answers to any questions they may have.

4. Undergo and provide training – Ensure that anyone using the AI tool fully understands what it’s being used for and how to use it.

5. Monitor, maintain, and update – Keep the software maintained with any updates, and monitor the tool’s performance and usefulness to the business.

7. Leverage insights or improvements – Understand how the tool plugs into the bigger picture of your business, and ensure that you are creating processes or setting aside time to capture and incorporate the benefits it’s providing.
8. Continue to learn and adapt – Make time to reflect and solicit feedback on how the tool is working for the business and its employees, and take advantage of any machine learning capabilities that the tool may have over time.